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black hat seo practices are. Google's John Mueller admitted on Twitter that sometimes black hat SEO and risky practices work and you don't always get caught. But he added that sometimes you can get caught and "not getting caught ... Black hat SEO refers to unethical practices to help a website rank higher in Google. Often times, a website doesn’t even know it’s suffering from black hat search engine optimization -- and being ... Search Engine Roundtable: Google: Sometimes Black Hat SEO Works & You Don't Get Caught But...

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In the early days of SEO, ranking algorithms were easy to game with simple tactics that became known as “black hat” SEO – white text on a white background, hidden links, keyword stuffing, and paid ... Houston Chronicle: Look Out for These 5 Signs of Black Hat SEO Miami Herald: White Hat SEO vs. Black Hat SEO: Newswire Explains the Difference

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