geofencing digital ads. What Is Geofencing? Geofencing is a digital technology that establishes virtual boundaries around a specific geographical area. It's like drawing an invisible fence on a map around a place, such as a coffee shop, a park or an entire neighborhood. Geofencing enables marketers to target prospects with engaging messages and attractive offers. It can improve customer engagement because geofencing can target a specific demographic within a defined geographical area that's further filtered using targeted criteria. Geofencing was invented in the early 1990s and patented in 1995 by American inventor Michael Dimino, using the first-of-its-kind GPS and GSM technology for a tracking system to locate objects anywhere on the globe from a remote location.
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Learn what geofencing is, how it works, and how businesses use it for arrivals, alerts, site activity, and asset control. Includes real examples and setup tips. Geofencing refers to the use of Global Positioning System (GPS) technology to create a virtual boundary around a particular geographic location. This technology leverages the geographical location of devices to deliver targeted actions based on their movements within these boundaries. Learn about geofencing, including its definition, active and passive types, applications, and how it works using technologies like GPS and WiFi.
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