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The Conversation: Cutting marketing spending often backfires on businesses – new research could help investors distinguish shortsighted cuts from smart ones Businesses are often tempted to cut their marketing budgets for the short-term savings it provides – but those cuts can cause problems in the long term. A new study my colleague Tarun Kushwaha and I ... Cutting marketing spending often backfires on businesses – new research could help investors distinguish shortsighted cuts from smart ones
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