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Marketing: For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct In the AI-infused world of marketing, the concept of a "positionless marketer" is taking hold, mirroring the transformation seen in sports. Just as positionless basketball has redefined the game by ... We know that becoming the commercial marketer is imperative in today’s marketing landscape – thinking more strategically with ROI in mind instead of isolated marketing metrics and campaigns. This is ...

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