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Ads Decoded episode 5 navigates the challenges and impact of effective lead gen advertising. In the world of lead gen, a high volume of form fills can feel like a win, until you realize that you’ve filled your CRM with unqualified hand-raisers with no intention of buying. How retailers can adapt to the rapidly evolving advertising landscape, on the Ads Decoded Podcast. TikTok advertising leader Khartoon Weiss is leaving the short-form video company, joining a wave of American executives stepping down over the past year.

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