agencies ad. Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ... Forbes: How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire Sir Martin Sorrell built advertising's biggest empire, then started over. He shared his 5-step process for how agencies, coaches and consultants survive AI.
Campaign Asia: How ad agencies can safeguard their creative spark from being appropriated Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...
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