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If you think about it, lasagne is not only a perfect food – well, maybe pizza is better – but also a perfect analogy to assist you in developing a near perfect marketing plan. Consider the following. A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ... Opinions expressed by Entrepreneur contributors are their own. Just because we’re approaching February doesn’t mean it’s too late to plan your marketing for the year. Jay Levinson, my Guerrilla ...

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