franchiser definition - The World of Marketing

franchiser definition. FRANCHISER definition: Also franchisor a person or company that grants a franchise. See examples of franchiser used in a sentence. Which Is Correct, Franchiser or Franchisor? The correct term is “franchisor,” which identifies the brand owner granting rights to franchisees. “Franchiser” isn’t recognized in the industry and can cause confusion, especially in legal documents like the Franchise Disclosure Document (FDD). A franchiser is an organization which sells franchises. Big companies use franchisers to manufacture, bottle, and distribute their products within geographical areas.

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franchiser definition.