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mars publicis. Marketing Dive: Publicis leans on Microsoft in race to lead agentic AI for marketers The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global media business. Publicis leans on Microsoft in race to lead agentic AI for marketers

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Publicis Groupe grew organic revenue, an important measure of agency health, 5.9% year over year to 3.87 billion euros, or about $4.57 billion, in Q4 2025, according to an earnings statement. Those ... Publicis wants to be an AI marketing MVP. Now comes the hard part. The Drum: Publicis takes Microsoft from Dentsu and underlines where media buying is heading

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