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Digiday: Media agencies test AI planning agents, while edging toward buying tools As far as ad industry digital media-buying milestones go, Wednesday's first-ever agentic media buy may or may not be up there with the industry's first-ever digital banner ad buy, but according to its ... Markets Insider: Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance

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